Last updated: February 1, 2026
Privacy Policy
1. Introduction
lullabygen ("we", "our", "us") provides personalized lullaby services. This Privacy Policy explains how we collect, use, store, and protect your personal information when you use our service at lullabygen.com (the "Service").
We are committed to protecting your privacy and handling your data transparently. By using the Service, you acknowledge that we may process your information as described in this Privacy Policy.
2. Information We Collect
Order Information: When you place an order, we collect your email address and your lullaby preferences (baby's age, sleep situation, sound style, mood, optional name). No account creation is required. Providing your email address and core order selections is necessary for us to fulfill your order. Optional information, such as an optional baby name, is only used if you choose to provide it.
Usage and Analytics Data: We may collect usage and analytics data such as pages visited, features used, browser/device information, and interactions with the Service. We may use this data in aggregated or de-identified form to improve the Service.
Payment Information: Payments are processed by Creem, our merchant of record. We do not store your full payment card details on our servers. Payment-related information is processed in accordance with Creem's own policies and systems.
3. How We Use Your Data
Your order information is used to create and deliver your personalized lullaby, provide customer support, maintain order access, and operate the Service.
We use your email address to send order confirmations, delivery notifications, and respond to support requests. We will not send marketing emails without your explicit consent.
4. Legal Bases for Processing
We process personal data as needed to provide and deliver the Service, communicate with you about your order, respond to support requests, comply with legal obligations, and where applicable, based on your consent (such as for optional analytics cookies or marketing communications).
5. Data Storage & Security
We use reasonable technical and organizational measures designed to protect personal data, including encryption in transit and access controls where appropriate.
Your data is retained for as long as needed to fulfill your order, provide customer support, maintain secure order access, comply with legal obligations, prevent fraud, and resolve disputes. In some cases, we may retain certain records for a longer period where required by law, for tax compliance, fraud prevention, or dispute resolution. You can request deletion of your data at any time by contacting hello@lullabygen.com.
6. Data Sharing
We do not sell your personal data. We may share personal data with service providers that help us operate the Service, such as hosting providers, analytics providers, email delivery providers, and payment providers (including Creem as merchant of record), as well as where required by law or to protect our rights and systems.
7. International Data Transfers
Depending on the providers we use, your personal data may be processed in countries other than your own. Where required, we take reasonable steps to use providers and safeguards designed to protect your personal data.
8. Your Rights
Depending on where you live and the laws that apply to you, you may have rights to access, correct, delete, or request a copy of your personal data. Where we rely on consent for specific processing, you may also have the right to withdraw that consent.
To exercise these rights, contact us at hello@lullabygen.com. We aim to acknowledge support and privacy requests within 3 business days, and we will respond to formal data rights requests within the timeframe required by applicable law.
9. Cookies
We use essential cookies necessary for core site functions such as session continuity, checkout flow, security, and email-verified order access.
We may also use optional analytics cookies to understand how the Service is used. Where required by law, these optional cookies are only used after you provide consent through our cookie banner.
10. Children's Information
Our Service is intended for parents and guardians aged 18 and older. As part of providing the Service, we may receive information about a child (such as age, first name, or sleep preferences) that is submitted by a parent or legal guardian. We do not knowingly allow children to create accounts or place orders directly.
Please do not submit a child's last name, exact date of birth, address, phone number, medical details, photos, voice recordings, or any other information beyond what is necessary for us to provide the Service.
11. Automated Decision-Making
We do not use solely automated decision-making or profiling that produces legal or similarly significant effects for users.
12. Complaints
If you have concerns about how we handle your personal data, we encourage you to contact us first so we can try to resolve the issue. Depending on where you live, you may also have the right to lodge a complaint with a relevant data protection authority.
13. Changes to This Policy
We may update this Privacy Policy from time to time. If we make material changes, we will update the date at the top of this page and, where appropriate, provide notice by email or through a prominent notice on the Service.
If you have questions about this Privacy Policy or how we handle your personal data, please contact us at hello@lullabygen.com.